Marketing Communications in Agriculture, Between Theory and Practice

The AdvancingAg Future Leaders Program is a great way to bridge the gap between theory and practice. It allowed me to answer five key objectives in Marketing Communications. My first objective was to participate in the creation and implementation of a marketing communication plan within AdFarm. My mentor, Ben Graham, connected me to Megan Morozoff, Account Manager within AdFarm. With the authorization of the Alberta Wheat Commission, Megan and I covered the consumer campaign “Life’s Simple Ingredient”. It was so helpful to learn the organization and deployment of this campaign in terms of overall strategy, tactics and value creation. Moreover, consumer campaigns are not common in the agricul

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