Digital Disruption in Agriculture: Are We There Yet?

Digital disruption is happening in every sector including agriculture business. The agricultural input suppliers (seeds, fertilizers, and crop protection) have not yet fully embraced the use of big data to enhance their interactions with customers. Growers remain mostly dependent on their own experience and agronomic advice from third-party advisors/consultants in making decisions on what, when, and how to plant, to make profitable produce using big data. As a result, the farmers are not able to see the full benefit of big data. However, that's about to change. Some technology-oriented companies are already moving into the competitive landscape of agriculture with digitally enabled business

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